yep, fred is a lawyer... please read the following article from Jet Magazine.
Former Attorney Now Serves Up Black Celebrity Gossip As Founder Of Mediatakeout.com
Christian, Margena A
24 September 2007
Love it or hate it, the celebrity gossip blog Mediatakeout.com (MTO) has been dishing out the dirt on your favorite celebrities, and people have been eating it up.
Each month the site receives 80 million page views, according to its founder-editor, Fred Mwangaguhunga.
"There was such a void of AfricanAmerican celebrity gossip," said Mwangaguhunga, who founded MTO in 2006. "People found it by accident and kept going there."
MTO broke Halle Berry's pregnancy weeks before she actually confirmed it. Weeks earlier she denied it, even though the site had pictures of her covering her stomach.
"We look at pictures every day," he said. "We're looking at them with an eagle eye. We're looking for any change...If we see something, we open what we call an investigation. We'll beat the street and find out what we can."
Mwangaguhunga walked away from a career as a corporate tax lawyer on Wall Street to start his own laundry business and later created MTO.
Born in Washington, D.C, Mwangaguhunga, 32, is the son of Ugandan parents and a graduate of the City University of New York, John Jay College of Criminal Justice. He also holds a law and business degree from Columbia University.
MTO receives hundreds of leads a day, said Mwangaguhunga, who puts in 17-hour work days along with two full-time staff members based in New York.
"We've been successful in building a network of people that are on the inside that are willing to talk. Some people don't like that particular celebrity, and some talk to us that just like to talk," he said. "We've had in the past family members, really good friends and loyal employees talking to us. They want to make sure that the confidentiality is kept. If they were exposed, it would devastate their life."
Contrary to popular belief, it is not easy getting a story on the site, said Mwangaguhunga.
"When a story goes live at 9 o'clock, we're getting calls from the subject's attorney usually by 10 or 11 o'clock," he said. "Some people think we just print anything. We're writing stories about Beyoncé, about Jay-Z, people that have the money to put us under if we were just making up stuff. We investigate. We have a lie detector expert that we've used frequently. There is an entire process before it goes to print. The basic idea is that we are prepared if a lawyer calls."
He continued: "We get orders from lawyers at least two or three times a week, saying, 'Take it down or we'll sue you.' Our response is usually, 'No, we're not going to take it down. If you do sue us, you will lose.' They almost always back down because they know what we are saying is true."
But MTO has had an occasional miss.
"You can't believe what you read on blogs because blogs aren't real forms of media and they are not run by journalists or people with any kind of real connections," video vixen Karrine Steffans told JET, referring to the "exclusive" excerpt featured on the Web site from her upcoming book, The Vixen Diaries, which is embargoed until its release next week. "Blogs are such a waste of time and it's a shame that blogs are taking over real forms of media."
Expect a major story to break around Oct. 1 on MTO, said Mwangaguhunga.
"Every entertainment publication in the world is going to be talking about this," he said. "We hired private investigators on this. They have put in 100 hours already. They are about to expose something in the Black celebrity world that no
one else is talking about. We're exposing it with *** and with lie detec tor tests. This is one of those stories where people will have their mouths open. This happened right under our noses and we didn'tknow. There will be no denying. We know it to be true. This story I believe is going to be our biggest story ever."
MTO BREAKING NEWS ONLINE
Mediatakeout.com claims to have been the first to report several recent stories:
50 Cent and Clara (We called when 50 Cent and Ciara became an item)
Diddy ("We called Diddy and his secret baby's mother. Now it looks like Kim is finally admitting it too.")
T.I. and Tiny ("We broke when Tiny and T.I. had the miscarriage.")
RemyMa's attempted murder charge. ("I can't tell you how many people laughed in my face. But we had some inside, inside info on that.")
Michael Jordan getting divorced. ("Everyone else was saying how happy they were. We knew what was going on.")
Beyoncé's recent wardrobe malfunction ("We put the Beyoncé falling and flashing photos out there.")
OTHER BLACK GOSSIP SITES
Love it or hate it, the celebrity gossip blog Mediatakeout.com (MTO) has been dishing out the dirt on your favorite celebrities, and people have been eating it up. Mwangaguhunga walked away from a career as a corporate tax lawyer on Wall Street to start his own laundry business and later created MTO.
Copyright Johnson Publishing Company Sep 24, 2007 | By Margena A. Christian | JET MAGAZINE