: MediaTakeOut.com has been hearing for months that Vibe Magazine is having financial problems. Yesterday the website Gawker posted this message:

A tipster tells us the atmosphere is tense at the Vibe offices—"they may not have enough money to print the March issue" because of a lack of ads

Executives from the Wicks Group (Private Equity Owners) came to the office on Friday and met with CEO Steve Aaron and Publisher Edgar Hernandez. Things around the office are very tense.

The tipster says that more meetings are scheduled for this afternoon. And they say that the only ads Vibe has booked for the March issue are "Army, Carson Soft Sheen & Jamster"—not even a fifth of the usual number of ads.

Have to say … we ain’t surprised one bit by this report.

In other news, we’re happy to report that last month (January 2009) was MediaTakeOut.com’s best month ever in terms of traffic. We received approximately 5 million unique users and a little more than 300,000,000 page views. Just to be clear - that’s SIGNIFICANTLY more traffic than ANY Black or Urban website – including the ones owned by MAJOR companies.

Do you smell the change in the air….

EDITOR'S Update - Vibe issued the following response:

"Any reports that VIBE is having problems printing the upcoming March issue are untrue. In fact, VIBE is releasing its annual "Style" issue featuring Grammy nominated singer Keyshia Cole with two different covers which will hit newsstands everywhere on February 17th.

We will also be issuing a press release within the next two weeks with news about VIBE's continued growth and expansion which includes new staff hires and promotions." Edgar Hernandez, Publisher of VIBE Media Group.

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Comments

stronggirl

Broke!


phineinphilly

Another mag bites the dust!


ATLKillaMike83

***, I got a subscription with them too...can I get my subscription money back?


cHaRmiSsOlUcKi

I DON'T REALLY CARE...VIBE GOT MAD WACK ANYWAY...ANYWHO...*** OUT 2 ALL DA BI AND *** CHICKS OUT THERE!!!!


snakeICE

ugh oh!


RLcustoms

HEY ERYKA B. MARSHALL!


only1jamesp

And I have a subcription to it


BarbieStaSh

wow say it isnt so


keileen

YEah well y'all said something about Ebony/Jet yesterday...It's a different economy.


rp89

People need to be more wise witht ther emoney. An' Plan... Don't be so risky.


Selector

RECESSION!!!


HUEmanbro

I'm surprised any magazine or newspaper last this long, because of the internet and how the recession.


CONVERSEnORGASM

yea..its a wrap for mags and newspapers soon..schitt..gettn ruff:(


maiaangel

that's so sad. still top 20, hell yeah


HersheyDiva

AWWW THAT'S NOT GOOD!



GuessJeans

Well they keep putting Plies and Weezy on the cover of every issue. They should know by now that the black community are fed up of these losers hence the poor sells.


trixie

Dam recession


CHELLIER00

GREAT MAG


AKeysWannabee

Oh well....

Anyway, congrats Fred. I know you are so proud.... lol


Cantria9

Hip Hop is dead... as we have been saying for the last 7 years...

MEDIATAKEOUT IS THE BEST WEBSITE, WITH MORE INFORMATIVE NEWS....MORE PEOPLE ARE COMING TO MTO MORE THAN THESE HIP HOP MAGAZINES...I ACTUALLY LIKE MTO MORE THAN TMZ....BECAUSE MTO DOSENT KEEP SHOWING THE SAME OLE PEOPLE ON THEIR SITE/SHOW LIKE TMZ DOES... MTO IS SMART TO COVER INTRESTING NEWS FROM ALL OVER THE WORLD....

People want to purchase magazines like TIME, Ebony, Vogue, Forbes, GQ, ROLLING STONES, NEWSWEEK, PEOPLE, ETC nowadays...

Being a nerd is in...


sofakinwat

vibe is not a good mag they went left when they did that story on 2pac when he was in jail.quincy jones needs to step in.


allahuakbar

Yeah because all of the so called Black magazines are all trying to be like Us weekly and that other ***, it seems the farther we get away from slavery the quicker we want to go back. smh

@antidumb you know what, I was trying to find the perfect adjective to describe you and "watchdog" is perfect.Peace.


mayahotblaze

That's a *** Shame about VIBE! Congrats MTO...I hope yall are getting paid!!!!! :-)


datboy99

times are hard these days


trueSTARs

bout time, caz they been fell off


cashmonet140

Thats Y I *** Wit ya fred.... All this free advertisin right over here for me.... and good plug to the advertisers.....I sure do make it my business to be over here..


Foxy90210

Well I dnt even buy magazines no more!! All I do is surf the net.....lmaooooo! But God bless the staff!!! Stay in prayer and read the Book called the SECRET!!!


mythangBIG

i cant wait till you mto mf's run out of money lol


HardCore

YAY!


Baxby

I thought something was up because teh February issue is very thin. I miss the old Vibe Magazine. I was a charter subscriber and dropped it altogether when they drastically changed physically and with quality content.



WhiteManLover

They need to stop sending issues before folks send in the money. I know alot of folks that always check that box that says pay later. GUILTY


donthateonthegreat

NOOOO! Not Vibe! I love that magazine!


CeCe_716

mmm i guess that sucks


discounttrendsetter

I guess we will see in March which story is correct.


Streetz

we're in a recession ppl!!!


Divaonadime

Fred, you must be outta your *** mind!! It seems you seriously believe you're up there with the bonafide, credible, editorials. Wake up and smell the horse *** son! And let go of these delusions of grandeur. If MTO is THAT successful, then you just make sure your taxes are straight boy. Don't wanna have to read 'bout your zesty *** being handcuffed from A & W Mens Restroom, while conducting "Buisness".


Shogun360

Grand opening, Grand closing


superstarkid100

It's hard times in the world...


stinka

@Ezra_Yisrael1970!

Amen....I didn't renew my subscription because every *** month there was rapper on the cover. If I wanted a magazine devoted to rap, I would have subscribed to that type of publication.


fashionstar222

I briefly interned at Vibe Vixen as well b4 they got *** down. It's very sad bc they downsized in order to keep Vibe running. Its a more respectable magazine then The Source so they will pull through.


evolutionrevolution

Good, they suck anyway. See ya!


yogi

I have not purchased any magazines in a long time. I mean really, you can get all your gossip, entertainment news, anything online. I was glancing at a Vibe book in a store, just to see what they were talking about and all the information they were saying I already new about. Most of there entertainment news are coming from blogs. I be darn if I spend 2.99 on a magazine when I get my news online at a quick of flash.


IMSONEGATIVE

WOW ITS REALLY A RECESSION! EVERYBODY IS HURTIN! PEOPLE DONT GOT MONEY TO BUY A MAGAZINE ANYMORE THEY STRUGGLIN BUYIN FOOD!FOOD PRICES IS RIDICULOUS! I HOPE THEY CAN PULL IT THRU! THEY BEEN AROUND FOR A LONG TIME!


Fat_Momma

I DIDN'T RENEW MY SUBSCRIPTION FOR NOTHING...MY *** BETTER COME FAITHFULLY LIKE IT DO EVERY MONTH


coldwindsblow

I STOP COPPIN' VIBE A LONG TIME AGO, IT COST *** NEAR 5 DOLARS, AND THEIR FASHION SPREAD TAKE UP MOST OF THE MAGAZINE. I'M A REAL *** I DONT WANT 2 DRESS LIKE KANYE OR WILL.I.AM.



LavendarInk

Too bad. Vibe use to be the ish but you can get all of the news you want by just going online now. The price we pay for innovation and technology.


PrettiestMamiiAlive

DUNt REALLy CARE CUZ i DUNT READ DERE MAGAZiNE iSSUES N0 WAY


amarefan

They hurting just like everybody else. The magazine is half the size it used to be.


Sunday

The Internet is killing print journalism!

viral video sites, online zines, and gossip blogs are the future because it's:

1) instant (24/7 info accessible all over the world)

2) people do not want bias in their news

3) IT'S FREE

4) online sites(ie. MTO) are the underdog in the world of journalism... we all like to cheer for the underdog


la_nenita

1st it was the source magazine,then vibe magazine?! wtf the world is comming 2? back then,all of those hip-hop magazines was the *** and all of the sudden,all hell broke lose when it come 2 the readers and the money went down 2 the hill.i hope all of these magazines will revive again.nowadays,them *** keep copping the feds magazine and the don diva magazine b/c they talking about all of the former drug kingpins,thugs,big booty girls and etc. no wonder hip hop is dead so thanx 2 the down south rappers and curtis jackson. hip hop will never be the same like it was b4.


SovietNam

who are the idiots that still buy magazines? its 2009! websites dont charge for the info. thats why they have tacky advertisements everywhere! plus celebs are starting to do their own interviews with the blog thing going on. i almost bought an XXL mag today to read while im in the bathroom but figured " i already know whats in the mag from the websites i visit so i will save my bucks."


flench

hmmmmmm.....

My Identity Is Top Secret Folks !


malatobarbie

Vibe magazine subscriptions are very cheap. I paid $11.95 for 24 issues.


KEEYSHAJ50

THANK GOD I HATE THAT MAG...


keishajp

I am happy Vibe is *** down, maybe The Source, and XXL can all go down too. All those black magazines are a bunch of ghetto garbage. IT talks about the same stuff. I amazed they have lasted this long.