BeyoncÃ©â€™s quest to trademark the name of little Blue Ivy Carter is alive and well â€”just slowed a little by the gold rush of folks hoping to monetize the hottest baby name of the year.
When the *** and husband Jay-Zfiled an application with the U.S. Patent and Trademark Office just days after their daughter was born Jan. 7,the wheels of bureaucracy seemed to turn unusually fast for the VIP couple: Officials quickly handed denials to rival entrepreneurs seeking to slap the name on perfumes and childrenâ€™s clothes, noting that buyers might assume that the products were approved by the celebrity family. But one of the merchant still has time to appeal, so feds have put a hold on Beyonceâ€™s application for now.
Meanwhile, the USPTO last week granted trademark rights to a Boston wedding planner, whoâ€™d operated under the name Blue Ivy since 2009 â€”but only for use in event planning. Since the Carters werenâ€™t trying to get in on that particular field, the two trademarks didnâ€™t conflict, contrary to widespread reports. What do the superstars want to use the name for? Well, skin care products, key chains, CDs, ring tones, eyeglasses, curlers, strollers, stickers, handbags. wallets, playpens, baby bedding, scrunchies, teething rings, soccer ***, and movies â€”among other things. Stay tuned.