: Every decade or so there comes an "IT" girl .. . that is beloved by the FASHION WORLD. About a decade ago it was KELIS . . . and for a while M.I.A. was that chick . . . then AMBER ROSE . . . now they're saying that KARRUECHE is the new 'IT GIRL.'

Not sure if we BUY IT YET . . . but she's the new spokesperson for the popular Street wear designer Crooks and Castles.

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